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In 2014 a WordPress optimization plugin was created that introduced several new innovations to achieve a Google PageSpeed 100 score, which was of high value at the time. The name of the plugin was Above The Fold Optimization.

The plugin started as a quickly setup boilerplate plugin and based on user feedback it became more mature over time. It grew to 20,000 users.

In 2016 a Goo.gl short-link was placed in the browser console. It received over 218,000 clicks from developers.



PageSpeed.PRO started two new innovation projects: ŵš.com (2017) and Advanced Optimization (2018). The Advanced Optimization project was later reformatted to WordPress FEO.

e-scooter.co

E-scooter.co demo

As part of the Advanced Optimization project in 2018, a demo environment was created to prove the plugin's ability to deliver results for SEO.

The demo was a success. Within just 1 year the website was visited from 230 countries and the website is currently visited from 174 countries per week on average. The website ranks #1 in Google globally for premium search terms and has maintained the rankings for 2 years.

International traffic 2020



🖼 css-art.com

As part of the Style.Tools project in 2019, a crowd-sourced test-environment was created to test the real-world performance of $async, an async CSS loader.

CSS-ART.COM is an open source art gallery for pure CSS web art.

The test-environment helped to discover a CSS parser bug in Google Chrome.



Want to help businesses become successful online with the best of the best in website performance? Contact us to discuss a partnership.

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